Over a third of 2020’s online business in Southeast Asia was generated by new shoppers – and, on average, eight in 10 of them intend to continue buying online in future, according to surveys.
Southeast Asia’s E-commerce Explosion
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Diversifying Supply Chains ‘Go South’
Shifts in regional supply chains that began as a trade war between the United States and China are being hastened this year by the coronavirus pandemic. Broadly speaking, this will result in slowdown in offshoring to China and a redistribution of manufacturing foreign direct investment (FDI) to the Association of Southeast Asian Nations (ASEAN).